FORMULATED BY DERMATOLOGISTS
We know that Indian skin is sensitive. Indian skin needs special care. Care that only generations of medical expertise can provide.
Through generations of expertise, Dr. Sheth’s has created solutions that address the needs of Indian skin. Expertise to understand why Indian skin is different, what triggers it, and which solutions work.
Our dermatologists do much more than just test. They create.
Dr. Sharat C. Desai
India’s first dermatologist, he organized India’s first international dermatology conference.
Dr. Rekha Sheth
India’s first and foremost cosmetic dermatologist - the visionary behind the brand is respected globally as *the* authority on Indian skin.
Dr. Aneesh Sheth
An Ivy-league educated pharmacist, Dr. Aneesh understands the chemistry behind the science, building out formulations to address the needs of Indian skin.
What’s in our products
Our products are naturally inspired, scientifically validated and medically created. Our formulations are toxin-free, vegan, jain and, wherever possible, naturally derived. We do not believe in animal cruelty and respect the environment which we live in.
FOR INDIAN SKIN
WE HAVE MORE MELANIN -
Melanin are little color cells present in our skin that protect us from damage. This is the main reason we tan when we go into the sun, or pigment when we recover from an injury. However, melanin can misbehave and result in pigmentation. Therefore, in order to protect against pigmentation, our products need gentle ingredients balanced with melanin inhibitors.
OUR ENVIORNMENT IS DIFFERENT +
Most products available today are formulated by scientists in developed places like the US, Korea or Europe. These countries don’t face the harsh abuse from pollution, heat and the UV that our skins face everyday. To repair this damage, our skins require much higher doses of vitamins and proteins.
OUR GENES ARE DIFFERENT +
The harsh environment along with our diets and evolution have predisposed us to certain diseases like PCOS and diabetes. This unique biology makes our skin more sensitive to pigmentation and therefore, needs to be appropriately controlled with the right blend of actives.
From our Blog
Dec 26, 2019 • Aneesh Sheth
As skin experts, one of the most common questions we get asked is 'How do I know what routine is right for me and when to use which products?'. So we decided to make it easy and deconstruct the steps of a night time routine and why it is important...
Dec 26, 2019 • Aneesh Sheth
Our resolutions for the new year can bring about an overwhelming amount of stress. We have great ambitions and choose to start them all in January itself. Sometimes this approach isn't always the best - the key to sustainable change is to break things up into baby steps. Smaller goals...